| Digital & Creative


In Balanced Dog Training Team we want every dog ​​to live happily with his family.



#social_media #production #consulting



Balanced Dog training team





Client

BDTT was founded in 2015 and consists of a team of four dog trainers active in Thessaloniki, Larissa, and Volos. In Thessaloniki, you find the school of the team that trains dogs from the first stage (puppy training) to the stage of advanced training. BDTT's vision is for "every dog ​​to live happily with his family. Their philosophy is to identify each dog's special abilities and guide them to create happy dogs that will long to work with their owner, building perfect communication, and balanced cohabitation.


Brief

BDTT was willing to collaborate with us in the field of management and development of social media, creation of content to showcase their services through photography, video, graphic design, and visuals.


Solution

We are working together based on a holistic strategic plan for the creation of content, delivery, and distribution of their vision, goals, and services. Furthermore, we are setting up campaigns and ads to grow our audience along with our organic content.



Instagram experience



We design BDTT's Instagram profile based on 3 factors, easy-browsing, organized feed, easy-to-follow stories.


We keyed out the necessary information in bio. Willing to lead the audience to call to action campaigns from organic reach, we set up a linktree to get links organized. Then we moved on designing every single highlight to keep and archive stories.


Profile

Feed



Instagram was one of our most engaging tools we paid attention to the appearance of BDTT's profile. We ended up creating a strategic consistent feed, launching both our educational videos and campaigns in a great way


Balanced dog training team

Series



Due to Covid-19 and quarantine, we faced a big challenge. We brainstormed a creative idea to keep BDTT's audience active and keep up with our client. We launched "House Training Tips" and "House Training Series", two video series to help dog owners in teaching their dogs new tricks, have fun and stay safe.


series

Youtube Channel



Balanced Dog Training Team



Video production & distribution


more

1.833



new fans acquired



Started keeping up with Balanced Dog Training content



3K



clicks to website from Facebook and Instagram



BDTT"s followers wanted to know more!



1.242%



increased website visits



Giving website dynamic to lead into new clients



79.4K



views on Facebook & Instagram



Because content pops!



Content



Meet our dogs



campaign



We created a campaign based on the dogs' back story. We set a shoot of a dog's portrait and one with the owner engaging together. We wrote down dogs' actual story and the need for training.


We shared the content with BDTT's audience in a carousel format on Instagram and Facebook



Directing the campaigns



We created 4 campaigns based on group age and on location. 3 of them were set in Thessaloniki and 1 in Larisa & Volos, showcasing BDTT's approach in dog training in a short ad.



Advertising | Campaigns 01



Advertising | Campaigns 02



Advertising | Campaigns 03



Advertising | Campaigns 04



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