Colgate is an American brand principally used for oral hygiene products such as toothpaste, toothbrushes, mouthwashes, and dental floss.


"The smile is the power to us " is a campaign whose mission is to spread positive smiles to inspire many others. It's a real awareness campaign with Colgate being the catalyst in which you can help us enhance the power of a smile and its contagious effect on humans.


After the briefing with Colgate and Httpool, we agreed on creating a visual story passing the campaign's message. We directed Antonis's injury story by showcasing his everyday life after his motorcycle incident, aiming the audience to encourage and motivated by Antoni's life. Willing to communicate this campaign we created an original post and a story summing up the camping message in a quicker way.