creative lighting


Creative Lighting is a philosophy of image-making that sees light as the primary force in imagery. It’s about learning to see and think about light as a photographer or cinematographer does, and the craft of image-making as a painter would. It is an approach to image-making that favors the artist’s vision over technical knowledge.


Creative lighting willing to boost their workshops worldwide requested an animated video to showcase the workshop, location, and dates in a creative, catchy and quick way.


After studying how creative lighting communicates their vision and their workshops out we organized a series of their work showcasing how they used lighting in their actual work so viewers could relate with the content. So we create a sequence of fast-changing images synced on music to create a nice impact. We added motion to the titles to make the video more appealing and clean on the viewers' eyes.