| Digital & Creative


Situated in Theater Square, where Athens’ first stone-built theatre functioned during the 19th century, Selina Theatrou Athens allows guests to experience the magic of the city like a local



#content



selina - the athens rooftop





Client

Selina offers hospitality in unique destinations around the world. Situated in Theater Square, where Athens’ first stone-built theatre functioned during the 19th century, Selina Theatrou Athens allows guests to experience the magic of the city like a local.


Brief

Selina Athens organized the Sleepover Project, a 2-day event experiencing Selina Athens. Creative and media guests were invited to stay and experience what Selina tastes. Yoga, food, workshops, and a sunset party were some of what happened during the event. Selina requested to create a content strategy for the event under their creative guidelines.


Solution

After thoroughly studying the client’s background and way of operation, Soon proposed to create a series of videos showcasing each activity Selina organised for the guests. Combined with photography we managed to create a complete album highlighting and sharing Selina's experience across all media platforms in a cool catchy way.



Selina



Vegan cooking workshop with Lady Papaya





The Athens Rooftop



Vegan cooking workshop with Lady Papaya





Lady Papaya cooked vegan-based cuisine for all the guests, sharing tips and ideas about her recipes



Selina



Family Style Dinner at the Rooftop





The Athens Rooftop



Family Style Dinner at the Rooftop





Dinner at the rooftop took place to create a warm place for the guest to express themselves and talk things.



Selina



Family Style Dinner at the Rooftop





The Athens Rooftop



Freshly-made Breakfast at the Rooftop





A freshly-made breakfast at the rooftop was waiting for the guest to boost up and get some energy for a day full of activities.



Selina



Body Awareness & Stretching at Yellow Room





The Athens Rooftop



Body Awareness & Stretching at Yellow Room





As soon as guests woke up a yoga call came on to stretch and flex!



Selina



Selina gives back X Dog's voice at the rooftop





The Athens Rooftop



Selina gives back X Dog's voice at the rooftop





Selina's program "Give Back" to the community along with Dog's Voice took part. Guests painted and decorated little cute cat houses for stray cats in Athens.



Selina



DJ Lessons with Street Outdoors System





The Athens Rooftop



DJ Lessons with Street Outdoors System





A Dj workshop held by Street outdoors helped guests understand Dj's performance, talk about music, and practice on some scratching.



Selina



Cooking Class by Selina's Athens Head Chef Dimitris Papakonstantinou





The Athens Rooftop



Cooking Class by Selina's Athens Head Chef Dimitris Papakonstantinou





Selina's Athens head chef Dimitris Papakonstantinou offered a cooking class to the guests sharing techniques and healthy cooking habits using local raw material and tastes.



Selina



Rooftop Party by Street Outdoors





The Athens Rooftop



Rooftop Party by Street Outdoors





Ending a productive day like this a sunset party was a must to put a happy smile on guests' face.



BRANDING



Designing the titles we thought about energy and style. We used a simple quick animation to give a freshly taste to each video. We used custom Selina's fonts to match their identity across all platforms.



Short videos



Videos about each activity during the Sleepover Project by Selina.



Back to projects.


tap

We are online