Client

Corona Extra is a pale lager produced by Mexican brewery Cervecería Modelo and owned by a Belgian company. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.

Brief

Corona Extra along with Surf Salad celebrated 10 years of operation with a 2-day event. They requested a high detailed video and photography of the happening. Surf Salad would celebrate with beer sessions, surf, and SUP. Moreover, dinner and an after-party for the guest would take part to lift up the event.

Solution

After organizing the production we thought about elements and action. We shot various moments and textures... sea, sand, and smiles were what we focused on. Willing to mix altogether we created a fast cut for social media and a longer one for Youtube purposes. The product placement of Corona was one of our concerns, we wanted to make it fit as a natural element in the flow of the video without overdoing it.