| Digital & Creative


features polished plaster floors, warm-tone wall finishes, and timber fittings and shelving



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sOHO ROC HOUSE





Client

Soho Roc House, a new hotel and members’ club by Soho House & Co built around a love of food, music, art, and design on one of the most scenic stretches of the island’s coast.


Brief

Soho House collaborated with Patron during the international tequila day. Soho requested to cover the event photographic and highlighting the best moments. They mentioned that the location, the people, and fun were what we had to focus on.


Solution

After briefing with the client we ended up shooting and mixing the elements of the island with the brand (Patron). In that way, we could blend details of the locations and the event in a smart way, delivering a taste how was living the event with Soho Roc House.



Tequila



Patron



Soho Roc House

Mykonos

Greece


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Details



Branding



Patrón Tequilas, like all tequilas, are produced in Mexico from the "maguey" (heart or core) of the blue agave plant.[1] Everything including the barrels, corks, and bottles are handcrafted at their distilleries.



Location



Soho Roc House is Soho House’s most recent venture, and its first opening in Greece. Set in its own sheltered cove on the southern tip of Mykonos, above Paradise and Paraga beaches, the bright white building creates a stark contrast against the backdrop of the crystal-blue water striking the rocks down below. It is housed in the former San Giorgio, which has been meticulously redesigned by the Soho House team.



Care



David Fernández García, Head of Membership and Communications at Soho Roc House, says the objective was to create a home away from home for members, offering all the usual Soho House touches, while maintaining the original features and laid-back ambiance of Scorpios.



LOCATION AND BRANDING



WE MIXED PATRON'S TEQUILA BRANDING INTO MYKONOS' ELEMENTS, CREATING AN ESSENCE OF THE ISLAND LIVING.



Soho Roc House



Catered menu - international tequila day by patron





Soho Roc House - Mykonos



INTERNATIONAL TEQUILA DAY BY PATRON





SOHO HOUSE'S CHEF AND HIS TEAM, PREPARED A SPECIAL MENU TO ACCOMPANY THE COCKTAILS BASED ON PATRON'S TEQUILA.



The location



Soho Roc House - Mykonos



Set in its own sheltered cove on the southern tip of Mykonos, above Paradise and Paraga beaches, the bright white building creates a stark contrast against the backdrop of the crystal-blue water striking the rocks down below.


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Location of Soho Roc House in Mykonos.



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Directing the video



"We directed a piece of what Soho Roc House feels like, the location, the people, and fun were what we had to focus on"



Soho Roc House - International Tequila Day by Patron



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